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BLAKE KUWAHARA

Redefining Optical Frame Design with Innovation and Elegance

Blake Kuwahara

believes that in our increasingly visual society, the impact of our environment and social circles on our choices and preferences is undeniable. With the omnipresence of smartphones, we have all become inadvertent photographers and documenters. Moreover, platforms like Instagram have transformed us into amateur art directors and editors. This realization forms the foundation of Blake’s approach to designing eyewear. Consequently, the essence of his life experiences and influences converges into a meticulously crafted collection.

Blake’s process

distills inspirations from art, architecture, fashion, interior design, travel, and culture through his unique visual filter. Consequently, the outcome is a curated eyewear collection reflecting a soulful, tactile, and artisanal sensibility. He believes eyewear should enhance, not overshadow, one’s personality. Achieving this balance involves labor-intensive production techniques and extensive handwork, resulting in a seamless fusion of inner and outer silhouettes. This generates a design tension that is both modern and comfortingly familiar.

Central to Blake’s personal philosophy

is the conviction that eyewear should not only look good on the face but also feel good in the hand. This commitment to quality is reflected in the intricate construction of laminating a “frame within a frame,” an approach that encapsulates His brands ethos—eyewear that is both “artful yet wearable.” This methodology creates a harmonious blend of contrasting forms and colours, embodying thier dedication to offering eyewear that transcends mere functionality.

The Grey Label!

The Grey Label embodies a unique philosophy by incorporating anatomical influences, particularly skeletal structures, into its designs. Drawing from his background as an optometrist, the creator skillfully uses endo-skeletal structures crafted through traditional techniques. Consequently, each frame is meticulously hand-cast and handcrafted, showcasing intricate joint and bone designs in the end pieces and temples. This careful focus on touch, feel, and workmanship ultimately highlights his goal of creating eyewear that seamlessly blends artfulness with wearability.

#designmatters

BLAKE KUWAHARA

“Discover the Visionary Optical Frame Designer: Blake Kuwahara

Blake Kuwahara, a visionary in the world of eyewear design, embarked on an extraordinary journey after obtaining his degree from UC Berkeley School of Optometry in 1986. His path took a captivating detour that led to the creation of an iconic eyewear brand.

In 1992, Kuwahara introduced the world to the exclusive KATA Eyewear brand, which garnered international acclaim. By ingeniously blending engineering and production techniques, he redefined eyewear design, setting a new standard for the industry.

Today, Blake Kuwahara stands as one of the most celebrated eyewear designers, serving as the founder and creative director of FOCUS GROUP WEST, an esteemed design company based in Los Angeles. With a profound understanding of branding and designing for both eyewear and fashion companies, his creations are nothing short of mesmerizing. In 2014, Blake launched his own exclusive eyewear range, solidifying his legacy as an influential force in the world of eyewear design.

Experience the revolution in eyewear design with Blake Kuwahara’s extraordinary creations, crafted to perfection with meticulous attention to detail and texture.”

Front view of Blake Kuwahara's 'Bardi' optical frame in moss color, featuring a design that balances organic elements with sleek lines for a unique and fashionable eyewear piece.
bardi in moss
Front view of Blake Kuwahara's 'Maybeck' optical frame in luxurious rose gold color, blending classic and contemporary elements with intricate detailing for sophisticated charm in eyewear.
maybeck in rose gold
Front view of Blake Kuwahara's 'Arata' optical frame in peacock color, featuring vibrant iridescent hues that resemble peacock feathers for a unique, eye-catching accessory.
arata in peacock
Front view of Blake Kuwahara's 'Albers' optical frame in grey fade color, featuring a gradient of shades for a contemporary aesthetic.
albers in grey fade
Front view of Blake Kuwahara's 'Pearce' optical frame in warm wheat color, featuring graceful contours for a refined, sophisticated accessory.
pearce in wheat
Front view of Blake Kuwahara's 'Gaudi' optical frame in blue grass color, blending bold lines and graceful contours for a stylish, artistic look.
gaudi in blue grass
Angled view of Blake Kuwahara's 'Kesling' optical frame in navy color, featuring clean lines and subtle sophistication for a timeless look.
kesling in navy
Front view of Blake Kuwahara's 'Larrabee' optical frame in periwinkle color, featuring refined contours and accents for a chic, contemporary look.
larrabee in periwinkle
Front view of Blake Kuwahara's 'Grey Label Range' BK1021 optical frame in gun metal color, blending contemporary aesthetics with timeless appeal.
Grey label BK1021 in gunmetal
Close-up view of Blake Kuwahara's 'Grey Label' BK1022 optical frame in black and grey, balancing boldness and subtlety for sophisticated eyewear.
Grey label BK1022 in black and grey
Front view of Blake Kuwahara's 'Cobb' optical frame in midnight color, featuring sleek lines and a rich hue for a modern, sophisticated look.
cobb in midnight
Front view of Blake Kuwahara's 'Grey Label' BK1005 optical frame in white, featuring sleek lines and subtle detailing for a chic, versatile look.
grey label bk1005 in white
Front view of Blake Kuwahara's 'Grey Label' BK1009 optical frame in brown horn color, blending contemporary design with classic textures for a sophisticated look.
Grey label BK1009 in brown horn
Front view of Blake Kuwahara's 'Grey Label' BK1007 optical frame in olive color, featuring a blend of grey tones and earthy elegance for a sophisticated look.
grey label BK1007 in olive
Front view of Blake Kuwahara's 'Grey Label' BK1009 optical frame in Belgium blue, combining artistic design and contemporary style for a bold statement.
grey label bk1009 in belgium blue
View of Blake Kuwahara's 'Grey Label' BK1008 optical frame in rich brown horn, featuring grey accents and textured patterns for a timeless look.
grey label BK1008 in brown horn
Stylish view of Blake Kuwahara's 'Grey Label' BK1022 frame in olive and tan colors, blending contemporary design with sophistication for versatile eyewear.
grey label BK1022 in olive and tan
Image of Blake Kuwahara's 'Grey Label' BK1006 frame in antique brown, blending vintage charm with contemporary design for a sophisticated eyewear statement.
grey label BK1006 in antique brown

Discover A New Look

OUR BRANDS

The frames we offer are handmade by some of the best designers around the world who believe we are all individuals and that our eyewear should be celebrated. Most of our frames are limited editions, all are unique, and some are even bespoke – because you are the designer!

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