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BLAKE KUWAHARA

Redefining Optical Frame Design with Innovation and Elegance

Blake Kuwahara

believes that in our increasingly visual society, the impact of our environment and social circles on our choices and preferences is undeniable. With the omnipresence of smartphones, we have all become inadvertent photographers and documenters. Moreover, platforms like Instagram have transformed us into amateur art directors and editors. This realization forms the foundation of Blake’s approach to designing eyewear. Consequently, the essence of his life experiences and influences converges into a meticulously crafted collection.

Blake’s process

distills inspirations from art, architecture, fashion, interior design, travel, and culture through his unique visual filter. Consequently, the outcome is a curated eyewear collection reflecting a soulful, tactile, and artisanal sensibility. He believes eyewear should enhance, not overshadow, one’s personality. Achieving this balance involves labor-intensive production techniques and extensive handwork, resulting in a seamless fusion of inner and outer silhouettes. This generates a design tension that is both modern and comfortingly familiar.

Central to Blake’s personal philosophy

is the conviction that eyewear should not only look good on the face but also feel good in the hand. This commitment to quality is reflected in the intricate construction of laminating a “frame within a frame,” an approach that encapsulates His brands ethos—eyewear that is both “artful yet wearable.” This methodology creates a harmonious blend of contrasting forms and colours, embodying thier dedication to offering eyewear that transcends mere functionality.

The Grey Label!

The Grey Label embodies a unique philosophy by incorporating anatomical influences, particularly skeletal structures, into its designs. Drawing from his background as an optometrist, the creator skillfully uses endo-skeletal structures crafted through traditional techniques. Consequently, each frame is meticulously hand-cast and handcrafted, showcasing intricate joint and bone designs in the end pieces and temples. This careful focus on touch, feel, and workmanship ultimately highlights his goal of creating eyewear that seamlessly blends artfulness with wearability.

#designmatters

BLAKE KUWAHARA

“Discover the Visionary Optical Frame Designer: Blake Kuwahara

Blake Kuwahara, a visionary in the world of eyewear design, embarked on an extraordinary journey after obtaining his degree from UC Berkeley School of Optometry in 1986. His path took a captivating detour that led to the creation of an iconic eyewear brand.

In 1992, Kuwahara introduced the world to the exclusive KATA Eyewear brand, which garnered international acclaim. By ingeniously blending engineering and production techniques, he redefined eyewear design, setting a new standard for the industry.

Today, Blake Kuwahara stands as one of the most celebrated eyewear designers, serving as the founder and creative director of FOCUS GROUP WEST, an esteemed design company based in Los Angeles. With a profound understanding of branding and designing for both eyewear and fashion companies, his creations are nothing short of mesmerizing. In 2014, Blake launched his own exclusive eyewear range, solidifying his legacy as an influential force in the world of eyewear design.

Experience the revolution in eyewear design with Blake Kuwahara’s extraordinary creations, crafted to perfection with meticulous attention to detail and texture.”

Front view of Blake Kuwahara's 'Eames' sunglass frame in Syrah color, showcasing a sleek, modern design inspired by Eames aesthetics for sophisticated style and functionality.
Eames in syrah
Close-up of Blake Kuwahara's 'Kahn' sunglass frame in grey marble color, featuring a blend of classic and modern elements with intricate marble-like patterns for a timeless, refined look.
kahn in grey marble
Front view of Blake Kuwahara's 'Gwathmey' optical frame in white metal hue, featuring a modern design with sleek lines and refined detailing for stylish functionality.
gwathmey in white
Close-up of Blake Kuwahara's 'Nelson' optical frame in midnight color, showcasing exquisite craftsmanship and a sleek silhouette for refined luxury and functionality.
nelson in midnight
Front view of Blake Kuwahara's 'Kuma' optical frame in onyx color, featuring a modern design that blends angular elements with smooth contours for a stylish, refined look.
kuma in onyx
Front view of Blake Kuwahara's 'Mansart' optical frame in striking azure color, blending classic and modern elements with refined contours for a sophisticated, timeless style.
mansart in azure
Front view of Blake Kuwahara's 'Pei' optical frame in gravel horn color, showcasing earthy tones and textured patterns for natural elegance and modern sophistication.
Pei in gravel horn
Front view of Blake Kuwahara's 'Aalto' optical frame in pine color, blending architectural lines with nature-inspired design for warm, timeless elegance.
aalto in pine
Front view of Blake Kuwahara's 'Klee' sunglass frame in sleek silver, featuring a contemporary design with clean lines for a trendy, sophisticated look.
Klee in silver
Front view of Blake Kuwahara's 'Bigger Blore' optical frame in slate horn color, featuring a bold design with subtle horn-like patterns for a sophisticated, unique accessory.
bigger blore in slate horn
Front view of Blake Kuwahara's 'Albers' optical frame in midnight color, featuring a striking balance of sleek lines and subtle curves for a refined, versatile look.
Albers in midnight
Front view of Blake Kuwahara's 'Chambers' optical frame in Ghost color, featuring a fusion of translucent hues for an ethereal charm and whimsical sophistication.
Chambers in ghost
Front view of Blake Kuwahara's 'Gaudi' optical frame in sangria color, showcasing deep red and purple hues for a luxurious, artistic flair and bold eyewear statement.
Gaudi in sangria
Front view of Blake Kuwahara's 'Nelson' optical frame in ocean color, featuring a sleek design with refreshing blue hues for a calm, stylish, and comfortable look.
nelson in ocean
Front view of Blake Kuwahara's 'Kesling' optical frame in olive color, featuring a sleek contemporary design that balances fashion-forward aesthetics with timeless appeal.
kesling in olive
Front view of Blake Kuwahara's 'Kesling' optical frame in rust color, featuring bold lines and subtle curves for a refined artistic look and contemporary flair.
kesling in rust
Front view of Blake Kuwahara's 'Quincy' optical frame in vibrant sangria color, featuring a bold hue that enhances its sophisticated design for a stylish eyewear choice.
quincy in sangria
Front view of Blake Kuwahara's 'Isidore' optical frame in Baltic color, featuring a striking hue that highlights sleek lines and a contemporary silhouette for unique, sophisticated eyewear.
Isidore in baltic
Front view of Blake Kuwahara's 'Aalto' optical frame in luxurious syrah color, featuring deep red tones and a sleek design that fuses contemporary flair with timeless sophistication.
Aalto in syrah
Front view of Blake Kuwahara's 'Le Vau' optical frame in warm oak color, featuring a refined design with subtle wood-like patterns for an organic charm that blends fashion and functionality.
le vau in oak
Front view of Blake Kuwahara's 'Conklin' optical frame in hunter green color, featuring a sleek design that offers a bold and sophisticated choice for stylish eyewear aficionados.
conklin in hunter

Discover A New Look

OUR BRANDS

The frames we offer are handmade by some of the best designers around the world who believe we are all individuals and that our eyewear should be celebrated. Most of our frames are limited editions, all are unique, and some are even bespoke – because you are the designer!

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